BEAUTY VIDEO PRODUCTION

Beauty with a point of view.

Aaron Wenck is a New York-based director and cinematographer creating beauty films for skincare, cosmetics and personal care brands.

From campaign films and product storytelling to talent-driven content and social, Aaron combines refined cinematography with natural performance to create beauty work that feels polished, tactile and contemporary.

SELECTED WORK

JAC JAGACIAK
ALLIES OF SKIN
FRESH BEAUTY
VOGUE THAILAND
LUSTRE
RESTYLANE

VIEW MORE BEAUTY WORK →

THE APPROACH

Beauty lives in the details.

Great beauty imagery is about more than perfect lighting. It comes from the relationship between skin, texture, movement, performance and camera.

Aaron approaches beauty filmmaking with a refined visual sensibility while keeping the people on camera natural and present. The result is work that feels elevated without becoming overly polished or disconnected from the person wearing the product.

A dark silhouette of a person standing against a black background, faintly illuminated by a subtle light source.
A dark silhouette of a person standing against a black background, faintly illuminated by a subtle light source.

PERFORMANCE + PRESENCE

Thoughtful direction creates performances that feel confident and effortless rather than posed or overly rehearsed.

A close-up image of a black insect on a black background, showing details of its body and wings.
A close-up image of a black insect on a black background, showing details of its body and wings.

TEXTURE + DETAIL

Lighting, lenses and camera movement are used to bring attention to skin, product, texture and the small details that define beauty imagery.

A detailed technical illustration of a helicopter viewed from the side, highlighting various components and structural elements.
A detailed technical illustration of a helicopter viewed from the side, highlighting various components and structural elements.

CINEMATIC CRAFT

A polished approach to composition, movement and visual design gives beauty content the scale and finish of a commercial campaign.

BEAUTY PRODUCTION

Built for campaigns across platforms.

BEAUTY CAMPAIGNS

Hero films and campaign content for skincare, cosmetics, haircare and personal care brands.

SOCIAL + SHORT-FORM

Motion designed for social platforms, cutdowns and evolving campaign ecosystems.

PRODUCT + APPLICATION

Visual storytelling built around product, texture, application, routine and results.

LAUNCH + BRAND CONTENT

Films introducing new products, collections, formulations and brand stories.

TALENT-DRIVEN CONTENT

Films featuring models, creators, founders, experts and brand ambassadors.

FULL-SERVICE PRODUCTION

Available as a director or cinematographer, or with complete production support scaled around the assignment.

EXPERIENCE

Commercial craft.
Editorial instinct.

Aaron's background across beauty, fashion, lifestyle and portraiture brings an editorial point of view to commercial beauty filmmaking.

Whether the assignment calls for controlled studio imagery, natural performance or a more spontaneous visual approach, the goal is to create work that feels current, distinctive and true to the brand.

Based in New York and available for productions nationwide.

SELECT CLIENTS

ALLIES OF SKIN · BOTOX COSMETIC® · CeraVe · FRESH BEAUTY · JOSIE MARAN · JUVÉDERM® · KIEHL’S · PERRICONE MD · RESTYLANE® · SKINVIVE™ · VALENTINO BEAUTY

BEAUTY PHOTOGRAPHY

The same point of view, in stills.

Alongside motion, Aaron photographs beauty, skincare and portrait campaigns for brands, agencies and publications.

Working across both film and photography allows a campaign's visual language to remain cohesive across motion and stills, whether the assignment calls for a fully integrated production or photography as a standalone deliverable.

VIEW PHOTOGRAPHY →

A woman with dark, curly hair and gold earrings, with her eyes closed, appears to be lying down with water pouring on her head.
Close-up of a young woman's face with blue eyes, light skin, and brown hair, wearing a gray tank top, against a dark background.
A woman with brown hair and brown eyes, wearing black lace and fur clothing, holding her hand near her chest, against a dark background.
Close-up of a woman with green eyes and dark hair, wearing gold earrings and a leopard print fur coat.
A woman with long blonde hair wearing a gold chain necklace and earrings, with her eyes closed and head tilted slightly back.
Close-up of a young woman with dark hair, freckles, and natural makeup, looking to her right.

Have a beauty project in the works?

Whether you're looking for a director, cinematographer, photographer or complete production partner, I'd love to hear what you're working on.

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