BEAUTY VIDEO PRODUCTION
Beauty with a point of view.
Aaron Wenck is a New York-based director and cinematographer creating beauty films for skincare, cosmetics and personal care brands.
From campaign films and product storytelling to talent-driven and social content, Aaron combines refined cinematography with natural performance to create beauty work that feels tactile, contemporary and true to the brand.
SELECTED WORK
JAC JAGACIAK
A fashion portrait study built around movement, texture and natural performance. Backlight, flare and close framing create a soft, cinematic feel while keeping the focus on expression and presence.
ALLIES OF SKIN
A studio skincare campaign built around product texture, application and close beauty detail. Controlled lighting, macro imagery and clean portraiture create a polished set of assets designed to showcase both the product and the skin.
VOGUE THAILAND
An ethereal fashion film built around movement, texture and intimate portraiture. Diffused light, soft focus and layered materials create a dreamlike visual language that keeps the emphasis on beauty, expression and form.
FRESH BEAUTY
A studio skincare campaign featuring multiple talent across a range of products and routines. Clean beauty portraiture, application footage and close product details create a cohesive set of assets that keeps both skin and product at the center.
LUSTRE BEAUTY
A polished beauty film built around graphic close-ups, sculptural styling and confident performance. Clean framing and precise detail bring focus to skin, makeup and accessories while maintaining a modern editorial feel.
RESTYLANE
A beauty and aesthetics campaign built around close facial detail, treatment education and refined portraiture. The film balances premium beauty imagery with clear product messaging and required safety information.
THE APPROACH
Beauty lives in the details.
Great beauty imagery is about more than perfect lighting. It comes from the relationship between skin, texture, movement, performance and camera.
Aaron approaches beauty filmmaking with a refined visual sensibility while keeping performance natural and present. The result is imagery that feels elevated and considered without becoming overly controlled.
PERFORMANCE + PRESENCE
Thoughtful direction creates performances that feel confident and effortless rather than posed or overly rehearsed.
TEXTURE + DETAIL
Lighting, lenses and camera movement are used to bring attention to skin, product, texture and the small details that define beauty imagery.
CINEMATIC CRAFT
A polished approach to composition, movement and visual design gives beauty content the scale and finish of a commercial campaign.
CAPABILITIES
Beauty content built across the campaign.
From hero films and product-focused imagery to launch content, talent-driven storytelling and social cutdowns, each production can be shaped around the needs of the brand, platform and campaign.
BEAUTY CAMPAIGNS
Hero films and campaign content for skincare, cosmetics, haircare and personal care brands.
SOCIAL + SHORT-FORM
Motion designed for social platforms, cutdowns and evolving campaign ecosystems.
PRODUCT + APPLICATION
Visual storytelling built around product, texture, application, routine and results.
LAUNCH + BRAND CONTENT
Films introducing new products, collections, formulations and brand stories.
TALENT-DRIVEN CONTENT
Films featuring models, creators, founders, experts and brand ambassadors.
FULL-SERVICE PRODUCTION
Available as a director or cinematographer, or with complete production support scaled around the assignment.
BEAUTY PHOTOGRAPHY
The same point of view, in stills.
Aaron also photographs beauty, skincare and portrait campaigns, bringing the same attention to skin, performance, composition and visual identity across motion and stills.
For campaigns that require both, photography can be produced alongside motion to create a cohesive visual language across platforms, or developed as a standalone assignment.
SELECT CLIENTS