HEALTHCARE VIDEO PRODUCTION
Healthcare stories, told with humanity.
Aaron Wenck is a New York-based director and cinematographer creating healthcare and pharmaceutical films built around real people, authentic performances and cinematic storytelling.
From patient and physician stories to branded campaigns, KOL interviews and educational content, Aaron brings more than 15 years of production experience to healthcare projects of every scale.
THE APPROACH
People at the center of every story.
Healthcare storytelling asks for something different. The subject matter can be complex, but the filmmaking should still feel human.
Aaron works closely with agencies, production companies and healthcare brands to create films that balance authenticity with a refined visual approach. Whether working with patients, physicians, caregivers or professional talent, the goal is the same: create an environment where genuine moments can happen and the story never feels overproduced.
HUMAN FOCUSED
Real people and real experiences are approached with sensitivity, patience and respect.
AUTHENTIC
STORYTELLING
Natural interviews, thoughtful direction and observational filmmaking create stories that feel credible rather than scripted.
CINEMATIC
PRODUCTION
A polished visual approach to lighting, composition and camera movement gives healthcare content the same level of craft as any national campaign.
STAND UP TO CANCER
An expert led healthcare film exploring the role of AI in cancer research and early detection. Complex science is communicated through clear interviews with researchers and medical experts.
SELECTED HEALTHCARE WORK
APTIOM
A KOL video series featuring medical experts in a controlled studio setting. The production was designed around clear clinical communication, natural on camera delivery and a polished pharmaceutical visual approach.
SPRITAM
A pharmaceutical video campaign built around a family’s daily routine and the realities of managing seizures. Lifestyle storytelling is combined with treatment education, product messaging and required safety information.
BOTOX COSMETIC
KOL video content featuring two medical experts discussing treatment areas and common patient questions. Filmed on an LED volume stage, the single shoot day produced four episodes and three supporting social assets.
TREMFYA
A real patient story combining personal interviews with natural lifestyle footage. The film brings documentary storytelling to a pharmaceutical campaign while keeping the patient experience at the center.
AIMOVIG
A real patient video focused on the experience of living with chronic migraine. Personal interviews and everyday lifestyle footage create an authentic patient story within a polished pharmaceutical campaign.
CAPABILITIES
Healthcare production across formats.
Aaron works independently as a director and cinematographer or can build a complete production through We The Wencks, scaling the crew and approach around the needs of each project.
PATIENT + CAREGIVER STORIES
Documentary-driven films centered around lived experiences and authentic voices.
PHYSICIAN + KOL INTERVIEWS
Polished, natural interview content for healthcare professionals, thought leaders and experts.
HEALTHCARE BRAND FILMS
Story-driven content communicating a company, product, treatment or mission.
PHARMACEUTICAL CAMPAIGNS
Commercial and branded films developed for pharmaceutical and healthcare audiences.
EDUCATIONAL + SOCIAL CONTENT
Flexible production designed for digital campaigns, social platforms and broader content ecosystems.
SELECT CLIENTS
Roche
Novo Nordisk
Novartis
AbbVie
AstraZeneca
Stand Up To Cancer
March of Dimes
Gotham Health
Calibrate Health
Lansinoh
Tremfya
Aptiom
Aimovig
Crenessity
Spritam
Allergan
Acadia
Barrigel
Norditropin
Upsher-Smith
EXPERIENCE
Healthcare Expertise.
Commercial Craft.
Aaron's healthcare work spans pharmaceutical campaigns, patient stories, physician and KOL interviews, beauty and aesthetic medicine, educational content and branded films.
His broader commercial background in fashion, beauty, lifestyle and documentary filmmaking brings a visual sensibility to healthcare work that feels elevated without losing the credibility and humanity the category demands.
Projects can range from nimble interview productions to national campaigns, with production available in New York and throughout the U.S.
Have a healthcare project
in the works?
Whether you're looking for a director, cinematographer or a full production partner, I'd love to hear what you're working on.
For pharmaceutical campaigns and branded healthcare content, view Pharmaceutical Video Production.